Mr. Simmons has more than 30 years of professional experience in business that originates in the United States of America. He is from Oakland, California and holds a Bachelor of Arts Degree in Architecture from the University of California at Berkeley. He practiced architecture professionally for over 13 years on a full time basis. Mr. Simmons’ area of expertise in the field of architecture was project and construction management. Mr. Simmons is the third generation in his family to live and work in Africa, and he follows in the footsteps of his grandfather, J.J. Simmons, Jr., as an entrepreneur.
Mr. Simmons is a Permanent Resident in South Africa and has been in the country since 1995. In 1997, Mr. Simmons co-founded J.A.K.E. Productions (Pty) Ltd., a professional firm that specialized in event management, marketing & media management, and video & TV production. In its more than 15 years in existence with Mr. Simmons as the Chairman and President, J.A.K.E. Productions produced scores of projects, including local and international football (soccer) matches, awards ceremonies, local and international music concerts, corporate functions, hospitality functions, golf days, fashion shows, beauty pageants, and a TV show.
As COO of Diamond Life, Mr. Simmons’ primary responsibilities include company leadership, systems development, quality control, industry research, project conceptualization, creative direction, key communications, key negotiations, contracts and that of Financial Officer. Mr. Simmons is an intuitive leader committed team player, constant learner, and a visionary capable of empowering others to achieve their potential.